YORBA LINDA, Calif.–(BUSINESS WIRE)–
Managed Marketing continues tomaintain a positive outlook for Direct Marketing for the coming year. According to Statista, the revenue for direct mail advertising in the United States grew from $10.8 billion dollars in 2009 to $12 billion dollars in 2014.
Although there is no doubt that marketing dollars have shifted towards digital in the last decade, most marketers conclude that with today’s overly communicated consumer, an integrated marketing mix including direct mail is an optimum approach for lead generation, especially new customer acquisition.
Direct mail is often the only reliable way to reach reasonably affluent males. The over 50 market, already large and growing with plenty of disposable dollars, continues to respond to direct marketing.
According to a recent address by Postmaster General and CEO Patrick Donahue, “Businesses are getting very savvy about integrating and combining mailing data with other marketing channels.”
Direct Marketing is also benefiting from the increasing adoption and embracing of Big Data in the Marketing sector. Companies understand that Direct Marketing’s foundation is accurate and well targeted data. Data has always been a key element for the planning and implementation of a successful direct marketing campaign.
Although social media and other digital tools may have a lower cost of entry, the ability to track ROI is much more quantitative with Direct Marketing versus social media.
According to the Direct Mail News, the Average Response Rate for Direct Mail for both business-to-business and business-to-consumer mailings was 4.4%, which was much higher than electronic mail’s response rate of just 0.12%.
In addition, the United States Postal Service announced that it won’t file for another postal rate increase for January of 2015. All positive indications for the coming year.
About Managed Marketing
Managed Marketing, with over 20 years of combined marketing experience, is a full service marketing company located in Yorba Linda, California. The company has extensive expertise in three verticals: Automotive, Mortgage and Solar. Our experience in marketing covers over two decades of continuously testing, adapting and discovering new marketing techniques.
For more information visit http://www.managedmktg.com/