Pat Mercuri nominated for OCBJ’s excellence in entrepreneurship awards

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picM03031545563YORBA LINDA, Calif.–(BUSINESS WIRE)–

Pat Mercuri, President and Founder of Managed Marketing, was nominated recently by the OCBJ for its Excellence in Entrepreneurship Awards.

The Excellence in Entrepreneurship Awards program is designed to recognize individuals who exemplify the American entrepreneurial spirit – individuals who, by their creativity and determination, have established and nurtured successful business ventures.

This is the 14th year of the awards and 147 Orange County Entrepreneurs were honored with nominations.

“I am very excited to be nominated in this way and I am truly honored to be selected by such a prestigious and well recognized business publication in Orange County,” said Pat Mercuri. “This recognition means a lot to me because as a small business it is humbling to be acknowledged in this way.”

Managed Marketing, with over 20 years of combined marketing experience, is a full service direct marketing company located in Yorba Linda, California. Managed Marketing has extensive expertise in three verticals: Automotive, Mortgage and Solar. Their experience in marketing covers over two decades of continuously testing, adapting and discovering new marketing techniques that drives their clients’ business.

Pat Mercuri is a direct marketing industry veteran with over 20 years of industry experience. During his career he had designed, produced and mailed over 80 million lead-generating marketing pieces. His firms have worked with large and small clients to develop campaigns with high response rates for the industry.

About Managed Marketing

Managed Marketing is a full service marketing company located in Yorba Linda, California. We’ve helped many clients just like you take back control of their marketing by generating returns on investment (ROI). Our experience in marketing covers over a decade of continuously testing, adapting and discovering new marketing techniques.

We work hard for your business and create new ideas to achieve results. We want to earn your business and most importantly keep you totally satisfied as a client.

For more information visit http://www.managedmktg.com/ or visit their Facebook page at https://www.facebook.com/managedmktg.

Contact: Managed Marketing
Pat Mercuri
714-448-0993 Cell number
800-915-3634 Office
949-281-5121 Fax
patm@managedmktg.com
www.managedmktg.com

Managed Marketing sees continued positive outlook for direct marketing in 2015

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YORBA LINDA, Calif.–(BUSINESS WIRE)–

Managed Marketing continues tomaintain a positive outlook for Direct Marketing for the coming year. According to Statista, the revenue for direct mail advertising in the United States grew from $10.8 billion dollars in 2009 to $12 billion dollars in 2014.

Although there is no doubt that marketing dollars have shifted towards digital in the last decade, most marketers conclude that with today’s overly communicated consumer, an integrated marketing mix including direct mail is an optimum approach for lead generation, especially new customer acquisition.

Direct mail is often the only reliable way to reach reasonably affluent males. The over 50 market, already large and growing with plenty of disposable dollars, continues to respond to direct marketing.

According to a recent address by Postmaster General and CEO Patrick Donahue, “Businesses are getting very savvy about integrating and combining mailing data with other marketing channels.”

Direct Marketing is also benefiting from the increasing adoption and embracing of Big Data in the Marketing sector. Companies understand that Direct Marketing’s foundation is accurate and well targeted data. Data has always been a key element for the planning and implementation of a successful direct marketing campaign.

Although social media and other digital tools may have a lower cost of entry, the ability to track ROI is much more quantitative with Direct Marketing versus social media.

According to the Direct Mail News, the Average Response Rate for Direct Mail for both business-to-business and business-to-consumer mailings was 4.4%, which was much higher than electronic mail’s response rate of just 0.12%.

In addition, the United States Postal Service announced that it won’t file for another postal rate increase for January of 2015. All positive indications for the coming year.

About Managed Marketing

Managed Marketing, with over 20 years of combined marketing experience, is a full service marketing company located in Yorba Linda, California. The company has extensive expertise in three verticals: Automotive, Mortgage and Solar. Our experience in marketing covers over two decades of continuously testing, adapting and discovering new marketing techniques.

For more information visit http://www.managedmktg.com/

Contact: Managed Marketing
Pat Mercuri
714-448-0993 Cell number
800-915-3634 Office
949-281-5121 Fax
patm@managedmktg.com
www.managedmktg.com