Pat Mercuri Nominated for OCBJ’s Excellence in Entrepreneurship Awards for Four Years in a Row

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Founder of Managed Direct Response Nominated for Entrepreneur Award

IRVINE, Calif.–(BUSINESS WIRE)–Pat Mercuri, President and Founder of Managed Direct Response has been nominated for the Orange County Business Journal for its Excellence in Entrepreneurship Awards. This is the 17th year of the awards and this is the 4thtime that Pat Mercuri has been nominated.

The Excellence in Entrepreneurship Awards program is designed to recognize individuals who exemplify the American entrepreneurial spirit – individuals who, by their creativity and determination, have established and nurtured successful business ventures. The Award recognizes business leaders who have distinguished themselves by their foresight, determination and accomplishments.

“It is very flattering and humbling to be nominated for the Orange County Business Journal’s Entrepreneur Awards for the 4th time. I am glad to be included among Orange County’s great community of entrepreneurs who make the County such a hotbed of entrepreneurship,” said Pat Mercuri.

For the last 20 years Pat Mercuri has grown Managed Direct Response into one of Orange County’s premier direct marketing firms. Managed Direct Response has extensive expertise in three verticals: Automotive, Mortgage and Solar. Their experience in marketing covers over two decades of continuously testing, adapting and discovering new digital marketing techniques that drives their clients’ businesses.

The company recently acquired a larger printing facility in the Inland Empire due to its continuing growth. This allows the company to provide a fully integrated solution for its clients along with cost savings and shortened response times.

Pat Mercuri is a direct marketing industry veteran with over 20 years of industry experience. During his career he has mailed over a billion direct mail pieces. Pat is recognized as a leader and innovator in the lead generation industry in Orange County.

Source: https://www.businesswire.com/news/home/20180212006236/en/Pat-Mercuri-Nominated-OCBJ’s-Excellence-Entrepreneurship-Awards

Meet Pat Mercuri of Managed Direct Response in Orange County

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Today we’d like to introduce you to Pat Mercuri.

Pat, please share your story with us. How did you get to where you are today?
Managed Direct Response started in 2010. With hard work, working ethically and doing the right thing for each company MDR has grown to the company it is today. We have had consistent growth. We never wanted to be the biggest…only the best. By treating our customers with the respect and dignity they deserve. We love to create remarkable experiences… every customer, every time.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been a smooth road, we have had consistent growth and tripled in size.

Managed Direct Response – what should we know? What do you guys do best? What sets you apart from the competition?
We offer your enterprise a multi-channel solution between direct mail services and digital marketing solutions. Using proprietary tools, we highly target the right audience – and, we offer the best performance metrics possible to greatly improve the predictability of your marketing efforts.

Mortgage marketing, Automotive Marketing, Solar Marketing, Personal Loan Marketing, Retail Marketing and more

What moment in your career do you look back most fondly on?
Nominated Entrepreneur of the year 2015-2016-2017 and now 2018.

Source: http://voyagela.com/interview/meet-pat-mercuri-managed-direct-response-orange-county/

Managed Direct Response Launches New Website

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IRVINE, Calif .–(BUSINESS WIRE)–
Pat Mercuri, President and Founder of Managed Direct Response, announced today the launch of a new website that showcases the company’s expanded line of services.

Managed Direct Response has over 20 years of experience in the direct marketing industry and concentrates its experience in three sectors: mortgage, automotive and solar.

“We are really excited about our new site and our continued rollout of new services,” said Mercuri. “Our mission is to help clients grow their revenue by leveraging the latest technology and techniques in direct mail marketing.”

The company’s heritage lies in the mortgage industry and today Managed Direct Response is one of the leading providers of mortgage leads in Southern California.

Managed Direct Response has also established strong working relationships with automotive dealers across the country. These dealers have experienced significant growth through the implementation of the company’s direct response campaigns.

Managed Direct Response is also a leader in marketing solar companies. The solar market is growing rapidly and costs have declined, making it more affordable for consumers to take advantage of its environmental benefits.

“We also recently acquired a printing facility in Southern California due to the need of providing direct mail printing for our customers. We do ali the printing within our facility and have ali the latest printing equipment,” said Mercuri.

Pat Mercuri is recognized as a leader in direct marketing and has been nominated for OCBJ Entrepreneur Award on multiple occasions.

About Managed Direct Response
Managed Direct Response is a direct mail marketing service and advertising company that has been helping clients with ali facets of their direct mail campaigns for over 20 years. Their mission is to help clients grow their revenue with direct mail. Companies are guided through each step from conception to delivery into the mail stream. The process is made easy for clients as they are taken through an end-to-end solution including the design of their mail piece, the printing, addressing, sorting and delivering to the USPS. One vendar, one invoice and a significant savings to your marketing budget are a few of the many reasons to choose Managed Direct Response as your ali-inclusive partner.

For more information visit http://www.managedmktg.com/
or visit our Facebook page at https://www.facebook.com/managedmktg.

Pat Mercuri Nominated for OCBJ’s Excellence in Entrepreneurship Awards

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IRVINE, Calif.–(BUSINESS WIRE)–

Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the Orange County Business Journal for its Excellence in Entrepreneurship Awards. This is the 16th year of the awards and this is the third time that Pat Mercuri has been nominated.

The Excellence in Entrepreneurship Awards program is designed to recognize individuals who exemplify the American entrepreneurial spirit – individuals who, by their creativity and determination, have established and nurtured successful business ventures.

“I am very excited to be nominated in this way and I am truly honored to be selected by such a prestigious and well-recognized business publication in Orange County,” said Pat Mercuri. “This recognition means a lot to me and it is humbling to be acknowledged in this way.”

Managed Direct Response, with over 20 years of combined marketing experience, is a full-service direct marketing company located in Irvine, California. Managed Direct Response has extensive expertise in three verticals: Automotive, Mortgage and Solar. Their experience in marketing covers over two decades of continuously testing, adapting and discovering new marketing techniques that drive their clients business.

The company recently moved to a larger facility in Irvine due to its continuing growth.

Pat Mercuri is a direct marketing industry veteran with over 20 years of industry experience. During his career he had designed, produced and mailed over 100 million lead-generating marketing pieces. He has worked with large and small clients to develop campaigns with high response rates for the industry.

About Managed Direct Response

Managed Direct Response is a full-service marketing company located in Irvine, California. We’ve helped many clients just like you take back control of their marketing by generating returns on investment (ROI). Our experience in marketing covers over a decade of continuously testing, adapting and discovering new marketing techniques.

We work hard for your business and create new ideas to achieve results. We want to earn your business and most importantly keep you totally satisfied as a client.

For more information visit our Facebook page at https://www.facebook.com/managedmktg.

View source version on businesswire.com:
http://www.businesswire.com/news/home/20170209006382/en/

Managed Direct Response Launches Unique Reverse Mortgage Direct Mail Programs

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IRVINE, Calif.–(BUSINESS WIRE)–Pat Mercuri, President and Founder of Managed Direct Response,
announced today that the company is launching a number of direct mail products to target the reverse mortgage
market. They are designed to effectively allow mortgage brokers to reach the Boomer market in a compelling
way.

“We see the reverse mortgage market as a great opportunity. Over 10,000 Baby Boomers turn 65 every day.
Reverse mortgages were stagnant after the last recession but are having a quiet comeback due to low interest
rates and to the fact that stock portfolios haven’t recovered,” said Mercuri. “Many Baby Boomers are
house-rich but cash poor.”

According to John Salter, a financial planning professor at Texas Tech, reverse mortgages make a lot of sense
now because home equity can be a big part of a person’s net worth.

A combination of lower costs and better consumer protection is encouraging some financial planners to start
recommending them.

According to the New York Times reverse mortgages are making a comeback and seen to be helping some
retirees fill gaps in their future income. They can provide cash or longevity insurance when other sources of
retirement income come up short or they can provide money for out-of-pocket health care costs or other
sudden financial crunches.

“The key to effectively reaching the Baby Boomer market is targeting and messaging. It is not as simple as
targeting affluent zip codes. We bring more insight into the process. Messaging is key. The creative clichés of
the past such as smiling seniors in rocking chairs don’t cut it today,” said Mercuri.

“We offer a fully integrated one stop solution and provide our customers with a suite of solutions from the best
data, to compelling creative, in house production and the lowest mailing costs.”

About Managed Direct Response

Managed Direct Response is a full service direct marketing company located in Irvine, California. Managed
Direct Response has extensive expertise in a number of industries including Automotive, Mortgage and Solar.
Their experience in marketing covers over two decades of continuously testing, adapting and discovering new
marketing techniques which drives their clients business.

For more information visit http://www.managedmktg.com/
or visit their Facebook page at https://www.facebook.com/managedmktg.

Contacts
Managed Direct Response
Pat Mercuri
(714) 448-0993 Cell number
(800) 915-3634 Office
(949) 281-5121 Fax
patm@managedmktg.com
www.managedmktg.com

Why Direct Marketing Still Works in Real Estate

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We all know that buying a home is one of the emotional transactions in everyone’s lives.  According to the Huffington Post buying your first home takes you through 15 emotional stages.

Every smart marketer will tell you that people primarily buy products for emotional reasons and there is nothing in life besides getting married or having children as emotional as a home sale.

According to Psychology Today people believe that the choices they make result from a rational analysis of available alternatives. In reality however emotions greatly influence and in many cases even determine our decisions.

That is why Direct Marketing works.  It leverages those emotional cords because every direct mail piece tells the story.  And stories today are how smart marketers communicate today.

Even in a large batch of mail consumers notice a direct mailer for the sale of a home in your area.  There is always a bit of mystery and intrigue about every home sale.

We are all drawn into the photo of the home and the price.  If it is in your neighborhood it tells the story of how much approximately your home is worth.  If it is a neighbor’s home it tells you that they are moving.  You mind ask where are the moving to?

Has something changed in their lives?  Are their kids moving out on their own?  Are they downsizing?  Did they lose their job?  Are they moving to another state? I wonder who bought it.   I wonder if they have kids the same age as ours.  All these questions come into our mind instantly and we are engaged.

Consumers might not keep the mailer but the impression has been made and the thought of them possibly selling their own home enters their mind and that is the first step in the sales funnel.

Yes even though a Direct Mailer does not have an audio component it does have a powerful narrative and that is why Direct Marketing continues to work today in the real market today.

You can connect with Pat Mercuri on LinkedIn.

Like us on Facebook.

Follow his updates on Twitter.

Pat Mercuri of Managed Marketing Nominated for OCBJ’s Excellence in Entrepreneurship Awards

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Founder of Managed Marketing Recognized for his Entrepreneurial Achievements

YORBA LINDA, Calif.–(BUSINESS WIRE)–

 Pat Mercuri, President and Founder of Managed Marketing, was nominated recently by the Orange County Business Journal for its Excellence in Entrepreneurship Awards.

The Excellence in Entrepreneurship Awards program is designed to recognize individuals who exemplify the American entrepreneurial spirit – individuals who, by their creativity and determination, have established and nurtured successful business ventures.

This is the 15th year of the awards and each year well over one hundred Orange County Entrepreneurs are honored with nominations.

“I am thrilled to be nominated in this way and I am truly honored to be selected by such a prestigious and well-recognized business publication in Orange County,” said Pat Mercuri. “This recognition means a lot to me because as a small business it is humbling to be recognized in this way and to be included with other successful Orange County entrepreneurs.”

Pat Mercuri is the Founder of Managed Marketing, a full service direct marketing company located in Yorba Linda, California. Managed Marketing has wide-ranging expertise in three verticals: Automotive, Mortgage and Solar. Their experience in marketing covers over two decades of continuously testing, adapting and discovering new marketing techniques that drive their clients’ business.

Pat Mercuri is a direct marketing industry veteran with over 20 years of industry experience. During the past 20 years Pat Mercuri has grown his companies through three recessions and emerged as a leader in the industry.

Through his career he has designed, produced and mailed over 100 million lead generating marketing pieces. His firms have worked with large and small clients to develop campaigns with high response rates for the industry.

Pat is a Graduate of Cal State LA and is a supporter of a number of philanthropic organizations in Southern CA.

About Managed Marketing

Managed Marketing is a full service marketing company located in Yorba Linda, California. We’ve helped many clients just like you take back control of their marketing by generating returns on investment (ROI). Our experience in marketing covers over a decade of continuously testing, adapting and discovering new marketing techniques.

For more information visit http://www.managedmktg.com/ or visit their Facebook page athttps://www.facebook.com/managedmktg.

Contact:
Managed Marketing
Pat Mercuri
714-448-0993 Cell number
800-915-3634 Office
949-281-5121 Fax
patm@managedmktg.com
www.managedmktg.com

Managed Marketing Continues to Grow by Targeting Luxury Automotive Dealers

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YORBA LINDA, Calif.–(BUSINESS WIRE)–

Pat Mercuri, President and Founder of Managed Marketing, announced today the continued growth of his firm fueled by the company’s growth in generating leads for luxury automotive dealers.

“We have capitalized upon the growth of U.S. Auto Sales over the last few years, particularly the luxury car market. We have established strong working relationships with luxury automotive dealers across the country who have witnessed improved sales through implementation of our direct response marketing programs,” said Mercuri.

“We have been fortunate in that we have relationships across the spectrum of luxury brands such as Audi, BMW, Lexus and Mercedes,” said Mercuri. “When our clients thrive we thrive as well.”

According to Automotive News, the U.S. Auto Industry had its best selling season over the last decade. In June 2015, automakers and dealers were healthy and scrambling to keep up with the demand for their most profitable vehicles.

That growth turned the tide for the luxury automotive market arena. According to Reuters, BMW had a 9.8% increase in sales in 2014, Mercedes grew 5.7%, Lexus was up 13.7% and Audi sales grew by 15.2%.

Managed Marketing, with over 20 years of combined marketing experience, is a full-service direct marketing agency, located in Yorba Linda, California. Managed Marketing has extensive expertise with the Automotive, Mortgage and Solar industries. Pat Mercuri’s experience in marketing covers over two decades with continuously testing, adapting and discovering new marketing techniques to drive client business. Pat Mercuri has worked with large and small clients to develop campaigns that promote high response rates for their business and industry.

About Managed Marketing

Managed Marketing is a full-service marketing agency located in Yorba Linda, California. Managed Marketing takes control of marketing needs by generating returns on investment (ROI). Managed Marketing has years of experience in the printing industry. Most print houses aren’t familiar with postal regulations, which in turn might not realize that the weight and coating of a paper can significantly increase postage costs. Working with Managed Marketing will ensure your pieces come out beautifully, without costing you extra money.

For more information visit http://www.managedmktg.com/ or visit their Facebook page at https://www.facebook.com/managedmktg.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150715006650/en/

Contact:
Managed Marketing
Pat Mercuri
(800) 915-3634 Office
(714) 448-0993 Cell number
(949) 281-5121 Fax
patm@managedmktg.com
www.managedmktg.com