Pat Mercuri Nominated for OCBJ’s Excellence in Entrepreneurship Awards

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IRVINE, Calif.–(BUSINESS WIRE)–

Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the Orange County Business Journal for its Excellence in Entrepreneurship Awards. This is the 16th year of the awards and this is the third time that Pat Mercuri has been nominated.

The Excellence in Entrepreneurship Awards program is designed to recognize individuals who exemplify the American entrepreneurial spirit – individuals who, by their creativity and determination, have established and nurtured successful business ventures.

“I am very excited to be nominated in this way and I am truly honored to be selected by such a prestigious and well-recognized business publication in Orange County,” said Pat Mercuri. “This recognition means a lot to me and it is humbling to be acknowledged in this way.”

Managed Direct Response, with over 20 years of combined marketing experience, is a full-service direct marketing company located in Irvine, California. Managed Direct Response has extensive expertise in three verticals: Automotive, Mortgage and Solar. Their experience in marketing covers over two decades of continuously testing, adapting and discovering new marketing techniques that drive their clients business.

The company recently moved to a larger facility in Irvine due to its continuing growth.

Pat Mercuri is a direct marketing industry veteran with over 20 years of industry experience. During his career he had designed, produced and mailed over 100 million lead-generating marketing pieces. He has worked with large and small clients to develop campaigns with high response rates for the industry.

About Managed Direct Response

Managed Direct Response is a full-service marketing company located in Irvine, California. We’ve helped many clients just like you take back control of their marketing by generating returns on investment (ROI). Our experience in marketing covers over a decade of continuously testing, adapting and discovering new marketing techniques.

We work hard for your business and create new ideas to achieve results. We want to earn your business and most importantly keep you totally satisfied as a client.

For more information visit our Facebook page at https://www.facebook.com/managedmktg.

View source version on businesswire.com:
http://www.businesswire.com/news/home/20170209006382/en/

Managed Direct Response Launches Unique Reverse Mortgage Direct Mail Programs

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IRVINE, Calif.–(BUSINESS WIRE)–Pat Mercuri, President and Founder of Managed Direct Response,
announced today that the company is launching a number of direct mail products to target the reverse mortgage
market. They are designed to effectively allow mortgage brokers to reach the Boomer market in a compelling
way.

“We see the reverse mortgage market as a great opportunity. Over 10,000 Baby Boomers turn 65 every day.
Reverse mortgages were stagnant after the last recession but are having a quiet comeback due to low interest
rates and to the fact that stock portfolios haven’t recovered,” said Mercuri. “Many Baby Boomers are
house-rich but cash poor.”

According to John Salter, a financial planning professor at Texas Tech, reverse mortgages make a lot of sense
now because home equity can be a big part of a person’s net worth.

A combination of lower costs and better consumer protection is encouraging some financial planners to start
recommending them.

According to the New York Times reverse mortgages are making a comeback and seen to be helping some
retirees fill gaps in their future income. They can provide cash or longevity insurance when other sources of
retirement income come up short or they can provide money for out-of-pocket health care costs or other
sudden financial crunches.

“The key to effectively reaching the Baby Boomer market is targeting and messaging. It is not as simple as
targeting affluent zip codes. We bring more insight into the process. Messaging is key. The creative clichés of
the past such as smiling seniors in rocking chairs don’t cut it today,” said Mercuri.

“We offer a fully integrated one stop solution and provide our customers with a suite of solutions from the best
data, to compelling creative, in house production and the lowest mailing costs.”

About Managed Direct Response

Managed Direct Response is a full service direct marketing company located in Irvine, California. Managed
Direct Response has extensive expertise in a number of industries including Automotive, Mortgage and Solar.
Their experience in marketing covers over two decades of continuously testing, adapting and discovering new
marketing techniques which drives their clients business.

For more information visit http://www.managedmktg.com/
or visit their Facebook page at https://www.facebook.com/managedmktg.

Contacts
Managed Direct Response
Pat Mercuri
(714) 448-0993 Cell number
(800) 915-3634 Office
(949) 281-5121 Fax
patm@managedmktg.com
www.managedmktg.com

Why Direct Marketing Still Works in Real Estate

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We all know that buying a home is one of the emotional transactions in everyone’s lives.  According to the Huffington Post buying your first home takes you through 15 emotional stages.

Every smart marketer will tell you that people primarily buy products for emotional reasons and there is nothing in life besides getting married or having children as emotional as a home sale.

According to Psychology Today people believe that the choices they make result from a rational analysis of available alternatives. In reality however emotions greatly influence and in many cases even determine our decisions.

That is why Direct Marketing works.  It leverages those emotional cords because every direct mail piece tells the story.  And stories today are how smart marketers communicate today.

Even in a large batch of mail consumers notice a direct mailer for the sale of a home in your area.  There is always a bit of mystery and intrigue about every home sale.

We are all drawn into the photo of the home and the price.  If it is in your neighborhood it tells the story of how much approximately your home is worth.  If it is a neighbor’s home it tells you that they are moving.  You mind ask where are the moving to?

Has something changed in their lives?  Are their kids moving out on their own?  Are they downsizing?  Did they lose their job?  Are they moving to another state? I wonder who bought it.   I wonder if they have kids the same age as ours.  All these questions come into our mind instantly and we are engaged.

Consumers might not keep the mailer but the impression has been made and the thought of them possibly selling their own home enters their mind and that is the first step in the sales funnel.

Yes even though a Direct Mailer does not have an audio component it does have a powerful narrative and that is why Direct Marketing continues to work today in the real market today.

You can connect with Pat Mercuri on LinkedIn.

Like us on Facebook.

Follow his updates on Twitter.

Pat Mercuri of Managed Marketing Nominated for OCBJ’s Excellence in Entrepreneurship Awards

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Founder of Managed Marketing Recognized for his Entrepreneurial Achievements

YORBA LINDA, Calif.–(BUSINESS WIRE)–

 Pat Mercuri, President and Founder of Managed Marketing, was nominated recently by the Orange County Business Journal for its Excellence in Entrepreneurship Awards.

The Excellence in Entrepreneurship Awards program is designed to recognize individuals who exemplify the American entrepreneurial spirit – individuals who, by their creativity and determination, have established and nurtured successful business ventures.

This is the 15th year of the awards and each year well over one hundred Orange County Entrepreneurs are honored with nominations.

“I am thrilled to be nominated in this way and I am truly honored to be selected by such a prestigious and well-recognized business publication in Orange County,” said Pat Mercuri. “This recognition means a lot to me because as a small business it is humbling to be recognized in this way and to be included with other successful Orange County entrepreneurs.”

Pat Mercuri is the Founder of Managed Marketing, a full service direct marketing company located in Yorba Linda, California. Managed Marketing has wide-ranging expertise in three verticals: Automotive, Mortgage and Solar. Their experience in marketing covers over two decades of continuously testing, adapting and discovering new marketing techniques that drive their clients’ business.

Pat Mercuri is a direct marketing industry veteran with over 20 years of industry experience. During the past 20 years Pat Mercuri has grown his companies through three recessions and emerged as a leader in the industry.

Through his career he has designed, produced and mailed over 100 million lead generating marketing pieces. His firms have worked with large and small clients to develop campaigns with high response rates for the industry.

Pat is a Graduate of Cal State LA and is a supporter of a number of philanthropic organizations in Southern CA.

About Managed Marketing

Managed Marketing is a full service marketing company located in Yorba Linda, California. We’ve helped many clients just like you take back control of their marketing by generating returns on investment (ROI). Our experience in marketing covers over a decade of continuously testing, adapting and discovering new marketing techniques.

For more information visit http://www.managedmktg.com/ or visit their Facebook page athttps://www.facebook.com/managedmktg.

Contact:
Managed Marketing
Pat Mercuri
714-448-0993 Cell number
800-915-3634 Office
949-281-5121 Fax
patm@managedmktg.com
www.managedmktg.com

Managed Marketing Continues to Grow by Targeting Luxury Automotive Dealers

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YORBA LINDA, Calif.–(BUSINESS WIRE)–

Pat Mercuri, President and Founder of Managed Marketing, announced today the continued growth of his firm fueled by the company’s growth in generating leads for luxury automotive dealers.

“We have capitalized upon the growth of U.S. Auto Sales over the last few years, particularly the luxury car market. We have established strong working relationships with luxury automotive dealers across the country who have witnessed improved sales through implementation of our direct response marketing programs,” said Mercuri.

“We have been fortunate in that we have relationships across the spectrum of luxury brands such as Audi, BMW, Lexus and Mercedes,” said Mercuri. “When our clients thrive we thrive as well.”

According to Automotive News, the U.S. Auto Industry had its best selling season over the last decade. In June 2015, automakers and dealers were healthy and scrambling to keep up with the demand for their most profitable vehicles.

That growth turned the tide for the luxury automotive market arena. According to Reuters, BMW had a 9.8% increase in sales in 2014, Mercedes grew 5.7%, Lexus was up 13.7% and Audi sales grew by 15.2%.

Managed Marketing, with over 20 years of combined marketing experience, is a full-service direct marketing agency, located in Yorba Linda, California. Managed Marketing has extensive expertise with the Automotive, Mortgage and Solar industries. Pat Mercuri’s experience in marketing covers over two decades with continuously testing, adapting and discovering new marketing techniques to drive client business. Pat Mercuri has worked with large and small clients to develop campaigns that promote high response rates for their business and industry.

About Managed Marketing

Managed Marketing is a full-service marketing agency located in Yorba Linda, California. Managed Marketing takes control of marketing needs by generating returns on investment (ROI). Managed Marketing has years of experience in the printing industry. Most print houses aren’t familiar with postal regulations, which in turn might not realize that the weight and coating of a paper can significantly increase postage costs. Working with Managed Marketing will ensure your pieces come out beautifully, without costing you extra money.

For more information visit http://www.managedmktg.com/ or visit their Facebook page at https://www.facebook.com/managedmktg.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150715006650/en/

Contact:
Managed Marketing
Pat Mercuri
(800) 915-3634 Office
(714) 448-0993 Cell number
(949) 281-5121 Fax
patm@managedmktg.com
www.managedmktg.com

Pat Mercuri nominated for OCBJ’s excellence in entrepreneurship awards

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picM03031545563YORBA LINDA, Calif.–(BUSINESS WIRE)–

Pat Mercuri, President and Founder of Managed Marketing, was nominated recently by the OCBJ for its Excellence in Entrepreneurship Awards.

The Excellence in Entrepreneurship Awards program is designed to recognize individuals who exemplify the American entrepreneurial spirit – individuals who, by their creativity and determination, have established and nurtured successful business ventures.

This is the 14th year of the awards and 147 Orange County Entrepreneurs were honored with nominations.

“I am very excited to be nominated in this way and I am truly honored to be selected by such a prestigious and well recognized business publication in Orange County,” said Pat Mercuri. “This recognition means a lot to me because as a small business it is humbling to be acknowledged in this way.”

Managed Marketing, with over 20 years of combined marketing experience, is a full service direct marketing company located in Yorba Linda, California. Managed Marketing has extensive expertise in three verticals: Automotive, Mortgage and Solar. Their experience in marketing covers over two decades of continuously testing, adapting and discovering new marketing techniques that drives their clients’ business.

Pat Mercuri is a direct marketing industry veteran with over 20 years of industry experience. During his career he had designed, produced and mailed over 80 million lead-generating marketing pieces. His firms have worked with large and small clients to develop campaigns with high response rates for the industry.

About Managed Marketing

Managed Marketing is a full service marketing company located in Yorba Linda, California. We’ve helped many clients just like you take back control of their marketing by generating returns on investment (ROI). Our experience in marketing covers over a decade of continuously testing, adapting and discovering new marketing techniques.

We work hard for your business and create new ideas to achieve results. We want to earn your business and most importantly keep you totally satisfied as a client.

For more information visit http://www.managedmktg.com/ or visit their Facebook page at https://www.facebook.com/managedmktg.

Contact: Managed Marketing
Pat Mercuri
714-448-0993 Cell number
800-915-3634 Office
949-281-5121 Fax
patm@managedmktg.com
www.managedmktg.com

Managed Marketing sees continued positive outlook for direct marketing in 2015

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YORBA LINDA, Calif.–(BUSINESS WIRE)–

Managed Marketing continues tomaintain a positive outlook for Direct Marketing for the coming year. According to Statista, the revenue for direct mail advertising in the United States grew from $10.8 billion dollars in 2009 to $12 billion dollars in 2014.

Although there is no doubt that marketing dollars have shifted towards digital in the last decade, most marketers conclude that with today’s overly communicated consumer, an integrated marketing mix including direct mail is an optimum approach for lead generation, especially new customer acquisition.

Direct mail is often the only reliable way to reach reasonably affluent males. The over 50 market, already large and growing with plenty of disposable dollars, continues to respond to direct marketing.

According to a recent address by Postmaster General and CEO Patrick Donahue, “Businesses are getting very savvy about integrating and combining mailing data with other marketing channels.”

Direct Marketing is also benefiting from the increasing adoption and embracing of Big Data in the Marketing sector. Companies understand that Direct Marketing’s foundation is accurate and well targeted data. Data has always been a key element for the planning and implementation of a successful direct marketing campaign.

Although social media and other digital tools may have a lower cost of entry, the ability to track ROI is much more quantitative with Direct Marketing versus social media.

According to the Direct Mail News, the Average Response Rate for Direct Mail for both business-to-business and business-to-consumer mailings was 4.4%, which was much higher than electronic mail’s response rate of just 0.12%.

In addition, the United States Postal Service announced that it won’t file for another postal rate increase for January of 2015. All positive indications for the coming year.

About Managed Marketing

Managed Marketing, with over 20 years of combined marketing experience, is a full service marketing company located in Yorba Linda, California. The company has extensive expertise in three verticals: Automotive, Mortgage and Solar. Our experience in marketing covers over two decades of continuously testing, adapting and discovering new marketing techniques.

For more information visit http://www.managedmktg.com/

Contact: Managed Marketing
Pat Mercuri
714-448-0993 Cell number
800-915-3634 Office
949-281-5121 Fax
patm@managedmktg.com
www.managedmktg.com